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The Malaysia Tourism & Travel Mart (MTTM) 2020 is designed to bring the World to Malaysia and support Malaysia’s position as a preferred MICE destination in the Asian region.
As a business-to-business exhibition, MTTM is timely and holds significance with Visit Malaysia 2020, the latest in the series of the Visit Malaysia campaigns and a landmark initiative supported and endorsed by the Honourable Prime Minister of Malaysia and was launched in line with the Malaysia Tourism Transformation Plan goals of welcoming a total 30 million tourists to Malaysia and registering RM100 billion in tourist receipts in 2020.
The expected multiplier effect of MTTM has a significant impact towards the celebration of Visit Malaysia 2020 and its contribution to the country’s tourism receipts. MTTM will not only enhance Malaysia’s competitiveness on the global stage but also facilitate more cohesive private-public sector efforts to deliver more international and regional business tourism events into the country.
MTTM thus supports the goal of Visit Malaysia 2020 to unite all industry players, while attracting tourists from all over the globe to experience first-hand the warm hospitality and numerous tourist attractions Malaysia is well-known for.
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