Malaysia Tourism & Travel Mart is strongly supported by Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia. MyCEB serves as a central hub to assist meeting and event planners to bid and stage international business events in Malaysia and act as a conduit for national product development to all local as well as international organisers. Business events is a catalyst for socio-economic growth and helps to elevate the lives of the professional and local communities in Malaysia.

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